Workshops and Events

I regularly give seminars and workshops involving all areas of creative business development. Please sign up to my newsletter to receive regular updates from my diary.

Self-Promotion for Creatives

Course Description

Overview: 3-day executive training course in Hong Kong.

Date: 17th – 19th June 2011

This course is essential for executives and entrepreneurs who desire to make a living from art, design, image-making, or other creative activities. It focuses on vital marketing, promotional and presentation skills. To guarantee success, creatives have to network, profile build, write statements or marketing copy, and generate imaginative publicity for their ventures. Alongside being able to present visual material for editorial use, or constructing proposals, practical exercises will boost confidence in presenting projects and ideas to sponsors or targeted audiences.

Course Content

1. Understanding your role in the creative industries
2. Practical and pragmatic tools and exercises to implement immediately
3. Writing a business plan
4. Sourcing sponsors and funding
5. Competitors, collaborators and partnerships
6. Creative business development
7. Building a sales pipeline
8. Business structuring and planning
9. Marketing, presentation, publicity and promotion
10. Networking and social media

For more details, download the PDF leaflet.